The famous injection machine manufacturer Fu Chun Shin (FCS) is very energetic in developing high-end controller for injection molding machine. After they cooperated with famous Japanese company, FujiSeiki to develop the Light Guide Plate molding technique, FCS cooperate with another Japanese company, RKC Instrument Inc.to develop high-end controller for FCSˇs hybrid injection molding machine, AF series. In fact, the alliance has a first tier achievement already. FCS, RKC and Tai Yu, agent of RKC in Taiwan, signed a strategic alignment contract recently. FCS will adopt the newly developed controller to their hybrid injection machine, AF series in 2007. FCS think they will be more convincing to their customers in the high-end market.

The CEO of FCS, Mr. Tsai, emphasizes that companies could never sell the products by ignoring the market trends. The turnover of the injection molding machine industry in Taiwan actually has been decreasing for last two years. FCS found that to survive in such situation, FCS has to satisfy Chinese market by producing machines in China and also promoting the products technical level to satisfy high-end customers. FCS has already set up factories in Ningbo and Donguan for years. Now FCS is trying to promote the products level to compete with other companies.

According to the data, RKC Instrument Inc. (RKC) is a world famous controller producer. In Japan, RKC is one of the leading brand in the controller market. It was built in 1937. Now RKC set up the sales network in more than 30 countries. The major products are temperature controller, Module Type Controller, Multi loop controller and sensor. RKC is a well-known brand in the world.

Mr. Tsai mentioned that after enterprise reengineering and market expansion, FCS is becoming a major injection molding machine provider in China, South East Asia and Middle East Asia. We do think to attend the high-end market will be a very important step for FCS to achieve a higher goal.